Mini Boden X Harry Potter

Wear the magic

Brand campaigns

Editorial features

Copywriting

Client /

Mini Boden

When I found out (sadly not by owl) that Mini Boden was partnering with Warner Bros to create one of the most magical collections imaginable, I was more excited than a kid in Honeyduke's Sweet Shop. I worked on a 360 campaign across the website, catalogue, print ads, retail POS, social posts and email to bring the magic to life.